Use property listing websites.

Never before has there been a more direct channel for landlord and tenant interaction. There are hundreds of sites dedicated to posting listings and targeting tenants. Some popular sites include Craigslist, Apartments.com, Zillow, and Trulia.

Be proactive about managing the property’s online reputation.

Online reviews can be either a huge advantage or a hindrance to your property. Just like in-person word of mouth, social review sites such as Yelp can really influence public opinions about your company. Encourage happy tenants to leave reviews and if someone posts a negative review in response to a real situation at one of your properties, work to respond and resolve this situation if possible. Even if they decide to keep that negative feedback online, you’ll appear to be responsive and sensible in your response which in return will give future tenants an ease of mind.

Lead Management

If people are calling your office or sending emails from your website and you aren’t tracking or following up, you are missing out on a lot of potential business. Know how to track those leads, know where they are coming from and know how to close the deals.